Aujha Aye was born and raised in Denver, Colorado. She began her spiritual learning as a child, reading horoscopes with her Grammy. She became interested in the art of intuitive tarot reading during what she jokingly calls her "quarter-life crisis." Initially, her readings were limited to family and close friends however, the demand for her gift exploded when she created a YouTube channel in 2017.
Aujha created SunshinehazeCo as an avenue to help herself as well as the people close to her. She decided to expand and experiment with offerings for the collective, molding SHC into the growing business that it is today. She's also a writer, director, and producer. She has worked on numerous creative projects with a variety of publications and clients over the years including: 303 Magazine, AskMissA, Howard University, Bison Athletics, EB Pixs, HipHopRollCall, and more.